Pierre Cardin Watches

Brand and business strategy, global digital campaigns creation and execution, product portfolio management, brand marketing calendar administration and product planning.

I also developed a standard brand communication approach in line with the brand tone of voice and identity on all platforms.

Strategic lead for creative briefing & concept for social media, retail, e-retail, influencer marketing, PR and brand partnership initiations.

November 26. Prd_PIC_SM_CBA.4019_CPI.2552_1080px.jpg

Content Creation and Management

Briefed, created and executed brand content for social media, retail, e-retail, influencer marketing, PR and brand partnership initiations.

E-retail Operations

Working directly with the US team, I assured brand identity/tone of voice compliance on all platforms. I was also responsible for shopify upload/editing, content writing and creating seasonal website banners.

Influencer Marketing

Created an extensive database of influencers. Led creative briefing and new influencer agreements as per Brand policy/campaign.

Digital Campaigns

Conceptualisation, creation and execution of global digital campaigns.

PR and Relationship Management

Developed print and digital strategies for seasonal campaigns. Ideation, creation and presentation of new business development pitches for new partners.

Catalogues, toolkits, POS and digital asset management

Created catalogues, a content library, marketing tools, and digital summit presentations of new collections for distributors. Assisted different departments in visual merchandising, retail and design for a holistic brand integration within the market.

Product Reveal Videos

Creative briefing, product curation and soundtrack selection.